“The car-buying experience is infamously frustrating to American consumers and especially to millennials, who want to handle as much of the process as possible online,” says Dale Buss, an auto business expert. How can you make your auto dealership stand out as a pain-free place to buy a car?
Research by Hyundai found that all a brand has to do is address four pain points with solutions, and 84 percent of consumers will visit that dealership rather than the competition. Want an easy way to knock out three of those four pain points? Add live chat to your website. Live chat for car dealers helps you defeat the pain points of lack of transparency, lack of test-drive options, and a complicated purchasing process.
